Sync licensing is when a song or a piece of music is used in sync with visual media, like movies, TV shows, commercials, video games, online videos, and more. The term “sync” comes from the word “synchronization,” which means to perfectly match the music with the on-screen action or storyline.
When a filmmaker, TV producer, or advertising agency wants to use a specific song in their project, they need permission from the music’s copyright holder. This is where the sync licensing process begins. The copyright holder could be the songwriter, the composer, the recording artist, or a music publisher.
Negotiating a sync license involves discussing the terms and conditions, such as how long the music will be used, where it will be used, and how often it will be played. The copyright holder and the person using the music (the licensee) agree on a fee for the usage rights.
For musicians, sync licensing can be a fantastic opportunity. It allows them to gain exposure and reach a broader audience through popular media platforms. It also gives them a chance to earn money from their music beyond traditional means like album sales or streaming royalties.
For example, a relatively unknown artist might get their song placed in a popular TV show’s emotional scene. When viewers connect with that moment, they might want to know more about the song and the artist. This can lead to a surge in popularity and potentially open doors for further opportunities in the music industry.
On the flip side, sync licensing can also benefit the media creators. By using a well-known or catchy tune, they can enhance their production’s emotional impact and create a stronger connection with their audience.
In conclusion, sync licensing is the process of pairing music with visual media, and it’s a win-win situation for both musicians and media creators. It’s a fantastic way for artists to gain exposure and for media creators to elevate their projects’ storytelling through the accompanying music.
So what’s this site all about anyway?
Well, if you ever find yourself needing music for anything – a YouTube video, a podcast, a school project, a presentation, TV commercial or even a film – then browse, preview and download any of our tracks